Shot list

This is a rough shot list to what i am going to include in my video.

Anamatic

This is to show a rough plan of what I am going to do for my final music video.

Band PTermission

This is from the band bassist giving me permission to use their song. 

Recce

this is my location for my perfomance park of my video, what i am going to do is dress my set and i have 3 black boards i am going to prop up to look like a black box this box is going to represent the singer state of mind and its going to be lit with hard lighting.

Website Draft

This is the draft for my website still needs alot of work to do, but it is my first draft.
I chose the blue as its a cold and lonely colour. i used this font as it is quite eye catching and draws your attention to it.

Digipack Draft

This is my rough digipack i am going to follow a similar idea from this for my final copy

Props list

These are the props I need for my music video. To make the band look authentic and make them seem like they can play the instruments to give them a band vibe. I have had the permission to use a drub kit.
PLUS
DRUM STICKS

Asset list

Theres are all the items I need to the day of my music video
PLUS
CHARGES
BATTERYS

Website analysis

The reason I chose fall out boy and Biffly Clyro for my website analysis is due to the fact that the band sate on their twitter page that these are two of the bands that have influenced them in their image and music. Both of them have quite simple lay out with the album art work as the main back ground on the website. On the fall out boy website the website is quite bold with a plain colour system with simple block colours (black, white, red and blue) it is easy to navigate with its big text it seems to heavily rely on visuals more than text. You can tell this by them having their latest music videos down either side of the page. Having the music videos all linking together to make a short film. Currently they are only half way through this at the moment as the have done 6 out of 11 on their new album (Save Rock and Roll) I believe they did this to keep things interesting as they have only recently reformed after they split in 2009 this will keep old fans attention and my even bring them new ones in for them. the website shows you all their recent activity, photos, latest news, merchandise, information on their up and coming world tour in 2014 and behing the scenes on their music videos. The Biffy Clyro website has a simular layout to the fall out boy one with the album art work as the main background, but also that is a slide show that has a link to their merchandise and also to their set they did at Reading festival 2013. The main difference between the websites is that on the Biffy Clyro website the links to the other pages are not as sutle as they are close to the top and not in the middle of the page and shows that their audience maybe more mature but their target audiences are both the rebellious teen and the heart break and hope teens with the age range 14-22 

They have stuck with quite traditional earthy colours, big bold fonts that will catch peoples eye. The website is very minimal but has the bands name and their latest album.

I am going to use ideas from both of these blogs with the artwork as the background and music videos at the side and the latest information at the bottom. But i am going to follow the fall out boy layout more that the Biffy Clyro

Final idea pitch

Lyric analysis

I did this to help generate some ideas for my music video, to put towards my final pitch, it also helped in the lyrics and visuals side as i could visualise it more easily. 

Concept moodboards

email from the band

BAND IMAGE

The bands image is heartbreak and redemtion. the audience they are going for are 16 - 23. so this is something most of there audience would have come across with there first teen love. 

branding Yohurt

healthy = Happiness
Guilt free pleasure
New Year new you
"fresh Start"
USP: Concentrating on the Science (proven to make you feel better)
Aimed at Mums. as the activities in the video its what a mums day should be like in "theory"
making women feel good after Christmas

Personality BUBBLY and Mumsy

Irish Girl band

shows the audience they are appealing to straight away with the whole fairlytale theme.

Happiness

shows they are all attractive, plus their whole country style of dress

your friends will always be there for you.

HAPPY, UNITY 

The past 5 images just show the artists and their "own image" trying to sell them to the audience witch would probably be young teenage girls, giving them an idle to look up too.

you can love your friends (abit homoerotic)

no matter what you will always have friends through all heart break.
this band is aimed and venerable teen age girls giving them the idea that love is out there but also giving an image that you can still look nice with out being a slut.

Music video Analysis

Skater - Opm - heaven is half pipe

Punk - Green Day - American idiot

Chav - eninem - lose yourself

Ravers - Afro jack - no beef

Hipsters - friends - I'm his girl

Metal - slipknot - psychosocial

Scene kids - fall out boy - Dance, Dance


Hip Hop - 50 Cent  - In Da Club 

This post has shown how different genres of music attract different audiences. Such as Goths like dark images, pain and alot of loud music and explosions. The slipknot video shows this perfectly. Also hipsters is a Fashion statement and the Friends video is quite stylish and looks good.

Performance. Pretender Foo fighters: Peter

This is my good win analysis of a performance video. it covers the rock genre with the tattoos, instruments and the settings. Its shows the demand of the record label, as it shows close ups of the artists and portray there style. you can also link it to the relationship between lyrics and visuals.

Conceptual Daft-Punk Around the world. Peter

Conceptual 

Daft-Punk 

Around the world

This is a perfect example of a conceptual video as it is very repetitive as the only lyric is "Around The World" it is hyper real with the dancers and the setting. it covers out of the Goodwin 7 categories

Relationship with lyrics and visuals as the dancers work around the set and other dancers. Hyper real and also follows the genre characteristics of dance with the lights.